Video White Papers Show Off Companies
The best white papers keep the reader in mind as they deliver powerful prose. A new white paper technology, however, is all about the viewers.We’re talking about video white papers: online presentations based on print white paper content. They rely on video, graphics and animation to clearly convey complex business information.

Case Study: Educational White Papers Get Results
White papers that educate the reader get far better results than papers that rattle off one sales claim after another. California-based Apani Networks learned this lesson over the past year.

Are Ebooks the Stylish Younger Sister of the Nerdy White Paper?
Web content sells. An effective content strategy, artfully executed, drives action. Organizations that use online content have a clearly defined goal—to sell products, generate leads, secure contributions, or get people to join and deploy a content strategy that directly contributes to reaching that goal.

Why Time Management Often Fails
Too many people believe they can boost their productivity simply by managing their time more effectively. And it’s true that the disciplined use of time management tools can help most people in most circumstances. However, if you don’t address your poor work habits before applying a new time management system, it’s like putting your foot on the accelerator with the emergency brake still engaged.

White Papers in the 2008 Presidential Campaign
If you needed evidence that white papers have finally attained the status of a mainstream communications vehicle, there is no better example than their impact in the 2008 presidential primaries and fall political campaign.

White Paper Standards? What Standards?
Are there really any standards for white papers?