AUDIO CLASSES:
WhitePaperSource offers a range of different downloadable audio classes on the following topics:
WHITE PAPER MARKETING (top)
Creating White Papers that Generate Leads (How to Lure Prospects With Words): (Our most popular class) Michael Stelzner teaches strategies for writing and marketing white papers intended to generate leads.
Lead Generation for the Complex Sale (Practical Strategies for Generating Quality Leads): Special guest Brian Carroll discusses developing lead nurturing programs using white papers.
Growing Leads With White Paper Syndication (Expanding the Reach of Your White Paper): White paper syndication expert Howard Sewell teaches how to syndicate white papers.
Search Engine Optimization for White Papers (How to Ensure Your Papers Rank High on Search Engines): Search engine optimization expert Dianna Huff reveals proven techniques for generating more leads by optimizing your landing pages.
Navigating the Search Advertising Frontier (How to Outsmart the Competition): Search marketing guru and bestselling author Andrew Goodman explores how to benefit from search engine advertising.
Building Buzz and PR With White Papers (Leveraging New Internet Strategies for Greater Exposure): Bestselling author David Meerman Scott reveals new ways to attract attention to your work
WHITE PAPER WRITING (top)
Writing Compelling Titles and Headlines (Luring Readers with a Few Well-Chosen Words): (A popular class) Copywriting expert Michel Fortin shares his secrets for creating compelling headlines and titles.
3-Part Class on White Paper Writing: Looking to understand the full range of white paper writing, from the fundamentals to advanced techniques? This 3-hour class will provide everything you need.
Making Your White Paper Stand Out From the Crowd (Best Practices for Creating White Papers) The world's top three white paper writers share their secrets on creating excellent white papers.
Mastering White Paper Layout and Design (How Layout Improves the Perceived Quality of a White Paper): Bestselling author Roger C. Parker shares his design and layout secrets for white papers.
Fundamentals of White Paper Writing (Learn the essential foundations of white paper writing): Michael Stelzner teaches the essential foundations of white paper writing.
Mastering the Elements of White Paper Writing (Learn to write the core elements of white papers that engage readers): Michael Stelzner teaches how to master the core sections of white papers
Advanced White Paper Writing Techniques (Take your white papers to the next level!): Michael Stelzner teaches advanced white paper writing techniques.
Writing to the Techie (Tips on Persuading Technical Readers With White Papers): Michael Stelzner and special guest Bob Bly share their strategies on how to write to technical readers.
Proven Techniques for Interviewing Experts (How to Extract Knowledge From People): Bestselling author Lawrence Grobel shares his secrets to intervieing experts.
FREELANCE WRITING AND WHITE PAPERS (top)
Succeeding as a Freelance White Paper Writer (Secrets From the World's Top Three Writers): The three biggest names in writing white papers (who happen to be freelancer's) share their secrets on how to succeed writing white papers as a freelancer.
Pricing Your Services as a Freelance Writer (Earning What You're Worth!): Michael Stelzner and special guest Steve Slaunwhite discuss practical tactics to earning more as a freelance writer.
Thriving as a Freelance Copywriter (Becoming Well-Fed With White Papers and Other Writing Projects): Michael Stelzner and special guest Peter Bowerman discuss the secrets to becoming a successful freelance writer in a special class.
OTHER WRITING RELATED TOPICS (top)
The Case for Case Studies (Why You Need Them and How to Write Them): Popular class on the why and how of success stories. Special guests include Steve Slaunwhite and Casey Hibbard (2 case study experts!).
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