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TELECLASS: Making Your White Paper Stand Out From the Crowd (Best Practices for Creating White Papers)
The world's top three white paper writers share their secrets on creating excellent white papers.
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Class Overview
Learn how to make your white paper more compelling.
The world's top three white paper experts come together to share their insights and tips in an exclusive teleclass.
Attend this class from the comfort of your home or office.
Click here for date and pricing details.
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Are your white papers grabbing and holding the attention of readers? Or are they stodgy, dull works that haven't kept up with the times?
Let's face it. There are a LOT of white papers out there.
If yours doesn't stand out…
If it doesn't meet the high standard…
If it doesn't "look" and "read" like a document worth a reader's valuable time, he or she will flock to some other source (and there's plenty of choices out there).
Is what you're creating REALLY a white paper?
Are you applying the latest industry standards to your white paper projects?
"Why should I care?" you wonder.
The answer is simple: because your white paper has only seconds to engage readers. By applying proven standards to your papers, you'll greatly improve the likelihood they'll be read, ultimately improving the sales of your product, service or concept.
To ensure your white paper achieves success, model it after the work of the pros-those folks who are recognized white paper experts.
To help reveal the latest white paper best practices, three of the world's top white paper experts will be teaching you the tricks of the trade.
In an exclusive one-hour teleclass, the masters in this field will reveal their secrets for creating excellent white papers. This insight has been refined over decades of work and hundreds of white paper projects.
Space is VERY limited. Reserve your spot today by clicking here.
Meet Our Special Guest Panel
Our panel of experts includes Michael Stelzner, Gordon Graham and Jonathan Kantor. In total, these top three white paper writers have written more than 400 white papers for many of the world's biggest businesses.
 Michael Stelzner, the author of the best-selling book Writing White Papers: How to Capture Readers and Keep Them Engaged, is the founder of WhitePaperSource and has written white papers for leading companies such as Microsoft, FedEx, Dow Jones, Motorola, HP, SAP and Monster.
 Jonathan Kantor is the founder of The Appum Group, (also known as "The White Paper Company"), a firm that specializes in writing white papers. He has been producing white papers for more than two decades for enterprise clients such as Intel, Juniper Networks, Proctor & Gamble, Adobe, Sun Microsystems, Lexmark, and BMC Software.
 Gordon Graham, also known as "That White Paper Guy," has been a technology writer for more than 30 years and has written for clients such as Autodesk, IBM, Intuit and Oracle. He is also the editor of SoftwareCEO.com, the world's largest online community of software executives.
These three writers possess a vast knowledge of white papers and are widely hailed as the world's top authorities on white papers.
By attending this teleclass, you'll get answers to these important questions:
- How do I best draw readers into my white paper?
- What are the three biggest mistakes that greatly diminish the effectiveness of white papers?
- What can be done to ensure readers find great value in a white paper?
- How can I add persuasive elements to a white paper without coming off as "salesy"?
- What are some creative tactics to get readers to act after reading the paper?
- How should I accommodate skim readers who have little time?
- What can be done to visually enhance a white paper?
- Should it always be called a "white paper"?
- How can I improve my white paper titles?
- How long is the ideal white paper and how is the standard changing?
- Do I need a cover page? What are the pros and cons?
- When does it make sense NOT to include an author byline and why?
Perhaps You Think You Have It All Figured Out, But…
Have you been writing white papers from some time? Feel like you have this mastered?
Here's the catch—the standards have changed and are evolving.
In fact, you might be surprised by what you'll learn during this class.
If you pick up even a single new idea that boosts the effectiveness of your papers, the class will more than pay for itself.
Reasons You Should Attend
- Learn new ideas to fast-track your success
- Gain direct access to industry leaders
- Interact live with our special guests
- Attend from the comfort of your home or office
- Access the class recording and transcript for further study
Here's what you get:
1. The live 60-minute teleclass (with the top three white paper writers).
2. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer
3. Plenty of time during the class to ask questions
4. A complete word-for-word transcript of the teleclass for further study.
5. A 100% money-back guarantee of satisfaction.
All this for only $39.
To reserve your spot, sign up today!
Class: Making Your White Paper Stand Out From the Crowd (Best Practices for Creating White Papers)
Class Reservation Options
Note: Scroll up for date and time.
Class reservations are available in these packages:
For questions, please email orders@whitepapersource.com
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