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AUDIO CLASS: Growing Leads With White Paper Syndication (Expanding the Reach of Your White Paper)
Michael Stelzner and special guest Howard J. Sewell explore how to syndicate white papers.
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Class Overview
Learn how to generate high-quality leads with white paper syndication.
Howard J. Sewell, a leading authority on white paper syndication, shares his insights in an exclusive class.
Learn from the comfort of your home or office.
Click here for pricing details.
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Do you need to generate quality leads? Are you convinced that white papers are the ticket?
While it's true that white papers are lead magnets, unfortunately most businesses fail to use them properly.
The common scenario: post the paper on the company website… and wait. I call this the 'post and hope' syndrome.
To effectively capture leads with white papers, you must go where the prospects are. When a good white paper lands in front of the right person, it is a highly effective lead generation tool.
One of the best ways to generate business leads is with white paper syndication. According to MarketingSherpa, white paper syndication is THE most effective lead generation strategy.
Are your white papers collecting digital dust somewhere on your website?
Do you know how to syndicate white papers?
"Why should I care?" you wonder.
The answer is simple: because white paper syndication is like fishing for leads with a device that not only knows where the fish are, but pinpoints them by species. No more culling unwanted leads from the nets to get the ideal catch.
The result is a model that brings in the right lead each time and you only pay as they arrive.
WARNING: You need to know what you're doing before you jump in.
To help reveal the 'ins and outs' of white paper syndication, I am thrilled to be joined by syndication expert Howard J. Sewell. Howard is the founder of Connect Direct, a company that specializes in helping businesses generate quality sales leads with syndicated content.
In an exclusive one-hour class, Howard and I will reveal how to syndicate white papers.
Get this audio class today by clicking here.
Meet Our Special Guest
 Howard J. Sewell is an expert in white paper syndication. In fact, nobody knows more about this topic than Howard, period.
He's also the president of Connect Direct, a full-service marketing agency that specializes in demand generation. B2B Magazine ranks his firm as one of the top 100 business-to-business agencies in the nation.
Connect Direct has offices in Silicon Valley and Seattle, so it's no surprise they specialize in serving high-tech businesses. His company works with a long list of clients ranging from start-ups to industry leaders, such as Cisco, BEA/Oracle and VMware.
Prior to starting his company nearly 20 years ago, Howard worked as a marketing manager for the up-and-coming giant, Oracle.
Today, he regularly writes and speaks about using white papers to generate quality leads.
In my opinion, there's no-one better than Howard to help reveal proven techniques for syndicating white papers.
By taking this class, you'll get answers to these important questions:
- What is white paper syndication and why should I syndicate my white papers?
- How does syndication lead to higher-quality leads?
- What are some proven tips to improve the results of a syndication campaign?
- Who are the major players in the world of white paper syndication?
- What's the difference between portals and syndication networks?
- How do I select the best syndication partner?
- How much does it cost to syndicate white papers?
- Should I promote other content, besides white papers?
- How do syndication outlets drive traffic to my paper?
- Does it make sense to syndicate across multiple networks?
- What are three critical questions that must be asked before selecting a white paper syndication company?
- What can be done to improve lead quality when syndicating?
- What is the value of free white paper syndication outlets?
- What type of results can be expected when syndicating white papers?
- How are leads delivered?
- Can I control the quantity and quality of leads?
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Feedback From Other Classes
"I liked the professionalism, wasn't a sales pitch, but actually a class teaching valuable information "
"It was smple and straight forward, Mike had a good facilitation style."
"I appreciated the advice about alternatives to syndication."
"The presenter clearly knew what he was talking about."
"Thanks for presenting practical ideas and solutions."
"I learned about a couple of new syndication sources."
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Perhaps You Think You Have It All Figured Out, But…
Have you tried white paper syndication? Feel like you have this mastered?
Here's the catch—not all syndication sources are the same.
In fact, you might be surprised by what you'll learn from Howard.
If you pick up even a single new idea that boosts your response, the class will more than pay for itself.
Reasons You Will Benefit From This Class
- Learn new ideas to fast-track your success
- Hear directly from an industry leader
- Learn from the comfort of your home or office
- Class recording and transcript enable detailed study
Here's what you get:
1. The 60-minute class (hosted by me, Michael Stelzner, with special guest Howard J. Sewell).
2. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer
3. A complete word-for-word transcript of the class for further study.
4. A 100% money-back guarantee of satisfaction.
All this for only $39.
For immediate access to the class, click here!
Class: Growing Leads With White Paper Syndication (Expanding the Reach of Your White Paper)
Sincerely,
Michael Stelzner, Founder of WhitePaperSource
For questions, please email orders@whitepapersource.com
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